The Pocket Jakes Short Film 'Online Now' takes a fascinating look at the technological generation. While they may be the most socially connected via Web, Facebook, Twitter, Reddit and more, this generation is not necessarily living enough in the moment or putting enough into real relationships -- at least, according to the short film.
However, while the video does a great job at emphasizing this point through the depictions of the people who sit together on their phones, or the family who can't put down their laptops or smartphones to spend time together, it also shows the upsides too. The final interaction of the video shows someone going to an online community and having anonymous strangers support her through her difficult time. The Pocket Jakes Short Film Online Now is smartly shot and provides a fair balance of the pros and cons of this generation.
Generational Comment Videos
The Pocket Jakes Short Film 'Online Now' is a Fascinating Perspective
Trend Themes
1. Generation Mindfulness - Technology and social media are creating a generation that is not attentive enough to real relationships, creating an opportunity for companies to innovate mindfulness apps.
2. Community Support Networks - Online communities offer a form of support for people facing difficult times, creating an opportunity to improve online community platforms that move beyond anonymous interactions.
3. Digital Dependency - The Pocket Jakes short film highlights the negative aspects of digital dependency on relationships, creating an opportunity for companies to provide tools and resources for people to manage their technology use.
Industry Implications
1. Health and Wellness - Mindfulness and wellness apps can address the issue of digital dependency and offer tools to help people improve their relationships in the real world.
2. Social Media - Social media platforms can improve their community features to offer support networks that go beyond anonymous interactions.
3. Entertainment - Short films like Online Now can be used to raise awareness about the negative impacts of digital dependency on relationships and offer solutions to improve digital well-being.