The Plum app operates through Facebook's messenger and it is developed to decrease bill amounts and generate efficient investments. It essentially "gives your bank a brain" using technology to better understand the different series of transactions to manage both income and expenses. Plum also uses a smart algorithm to specifically analyze patterns to automatically save money.
In order to maximize funds, Plum scans through a series of Chinese and Brazilian markets to find any opportunities or at-risk capital. There is also a level of transparency through the platform, showcasing users custom insights about where their money is being paid to. To ensure security, Plum is FCA registered, consent functional, and has a human-run support team.
Monetary Management Technologies
The Plum App Initiates Savings and Efficient Investments
Trend Themes
1. Decreased Bill Amounts - The Plum app uses technology to decrease bill amounts for users, presenting an opportunity for disruptive innovation in cost optimization.
2. Efficient Investments - Plum's smart algorithm analyzes patterns to automatically save money and identify potential investment opportunities, offering disruptive innovation in the field of financial planning.
3. Transparency in Money Management - Plum provides users with custom insights about where their money is being paid to, creating an opportunity for disruptive innovation in the area of transparent financial management.
Industry Implications
1. Fintech - The FinTech industry can leverage Plum's technology to develop innovative solutions for optimizing bill payments and automated savings.
2. Personal Finance - Plum's efficient investment algorithm can disrupt the personal finance industry by providing users with automated and optimized investment strategies.
3. Digital Banking - Plum's emphasis on transparency and technology-driven financial management presents an opportunity for disruptive innovation within the digital banking sector.