Magnum ice cream's 'Pleasure Pod' was launched this past July at London's Westfield Stratford City center. Shoppers were invited to try the dessert brands Infinity bars inside the spherical receptacle. The venture went far beyond the average sampling however as it applied a series of analytical science techniques.
The Pleasure Pod incorporated in-depth research from the Wellcome Trust and from creative design specialist Matt Pearson. Those who tried the Infinity treats were immediately assessed based on their heartbeat, facial expressions, skin movement and swallowing. Embedded sensors collected data based on these factors and matched them with a 'Pleasure Portrait,' one that was subsequently displayed on the inside of the structure.
Taste testing is apparently taking a scientific turn for the better.
Analytical Ice Cream Tests
Magnum's 'Pleasure Pod' Measures Satisfaction
Trend Themes
1. Analytical Ice Cream Testing - Opportunity for using analytical science techniques to measure customer satisfaction and improve product development in the ice cream industry.
2. In-depth Consumer Research - Using advanced technology to analyze consumer reactions and behaviors to create personalized experiences and products in the food industry.
3. Data-driven Customer Insights - Leveraging sensor technology to collect and analyze data on customer preferences and emotions to optimize marketing strategies and enhance product experiences.
Industry Implications
1. Food and Beverage - Applying analytical science techniques to food and beverage industries to enhance taste testing and product development processes.
2. Consumer Electronics - Integrating sensor technology into consumer electronics products to capture and analyze user data for personalized experiences and product improvements.
3. Market Research - Utilizing advanced data collection and analysis methods to provide actionable insights and trends in consumer behavior and preferences.