The Playstation PSP 2013 campaign illustrates that to some people, owning one of these devices will be a match made in heaven like a mouse with a block of cheese and a metal ball with a magnet. In fact, it disturbingly illustrates the point by replacing the heads of gamers with a mouse and metal ball as well as the PSP with some cheese and a magnet.
Conceived and executed by TBWA\España, an ad agency based in Madrid, Spain, the Playstation PSP 2013 campaign was art directed by Fran López with creative direction by Juan Sánchez, Guillermo Ginés and Vicente Rodríguez. The hilariously imaginative images were shot by photographer Jesús Alonso and cleverly illustrated by Digital Art Studio. Since such games often reside in the realm of fantasy, the campaign is on point.
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The Playstation PSP 2013 Campaign is Inspired by Addictive Behaviour
Trend Themes
1. Addictive Gaming - Exploring addictive behavior in gaming can lead to innovations in game design and player engagement.
2. Fantasy Imagery - Using fantastical imagery in advertising campaigns can create memorable and humorous branding opportunities.
3. Headless Advertising - Experimenting with unconventional advertising tactics, such as replacing human heads with objects, can grab attention and spark conversation.
Industry Implications
1. Gaming - The video game industry can utilize insights from addictive behavior to create engaging and immersive gaming experiences.
2. Advertising - The advertising industry can experiment with unconventional tactics, such as incorporating fantastical and humorous imagery to create memorable campaigns.
3. Photography - Photographers can explore unconventional approaches to their craft to create unique and eye-catching images, such as the headless advertising concept.