In an effort to compete with rival music streaming platforms, Apple Music launched ten new Apple Music playlists aimed at Gen Z.
The new playlists aimed at Gen Z range in music styles, with one being comprised solely of songs that have gone viral on social media apps like TikTok. "Social media hasn’t just changed how we communicate, but also what we listen to and how we hear it," says Apple. The nature of the "viral song market" means there is no set schedule to when the 'Viral Hits' playlist will be updated but will be based on editorial selection.
Other playlists by Apple Music focus on cross-genre selections, music by mood, and emerging artists and sound with titles like Lifted, Wildflower, Glow, and Superbloom, among others. The brand is also releasing 24 new playlists focused on helping all users "center and find a few moments of calm."
Branded Gen Z-Targeted Playlists
Apple Music Adds 10 new Playlists Aimed at Gen Z
Trend Themes
1. Gen Z-targeted Playlists - The rise of Gen Z-targeted playlists presents an opportunity for music streaming platforms to capture a growing market segment.
2. Viral Song Market - The popularity of viral songs on social media platforms like TikTok opens up innovative possibilities for curating playlists that cater to these trends.
3. Personalized Mood-based Playlists - The demand for mood-based playlists offers a chance to develop personalized music recommendations that resonate with individual listeners.
Industry Implications
1. Music Streaming - The growth of Gen Z-targeted playlists creates an opportunity for music streaming platforms to attract and retain younger audiences.
2. Social Media - The viral song market on social media platforms like TikTok opens up potential collaborations and marketing strategies for music and streaming industries.
3. Digital Marketing - The rise of personalized mood-based playlists provides a space for digital marketers to develop targeted campaigns and partnerships with music streaming platforms.