The Playing Fashion March 2012 cover has a devious look to it, due in large part to the makeup. Model Codie Young has been subtly transformed into a mean-looking, modern version of a geisha. The dramatic makeup has given the Australian beauty an Asian look that is subtly accented by the updo and eclectic fashion.
Shot by New York-based fashion photographer Jason Kim, the Playing Fashion March 2012 cover makes quite a statement. The thin, angry penciled-in brows and dark shadows give Young a severe look that immediately reels viewers in while the lacy shirt paired with chunky, layered necklaces hold their attention. Stylist Christopher Campbell had a lot of fun with this cover shoot, adding sporty latex gloves and pasta jewelry.
Deviously Browed Portraits
The Playing Fashion March 2012 Cover Stars an Angry Codie Young
Trend Themes
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Dramatic Makeup Transformations — Opportunity for beauty brands to create innovative products and techniques for dramatic makeup transformations.
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Modern Geisha Look — Potential for fashion brands to fuse modern and traditional elements to create unique and captivating styles.
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Eclectic Fashion Pairings — Chance for stylists and fashion designers to experiment with unconventional fashion pairings and accessories.
Industry Implications
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Beauty Brands — Disruptive innovation opportunities in creating new makeup products to achieve dramatic transformations.
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Fashion Brands — Opportunities for fashion brands to blend modern and traditional styles and create captivating looks.
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Styling and Fashion Design — Disruptive innovation potential for stylists and designers to push boundaries and experiment with unconventional fashion pairings.