Greenpeace's Plastic is Back! initiative includes vintage-style and a plastic pop-up in Amsterdam that showcases plastic that has been around for decades. This campaign brings attention to the plastic crisis in a novel way by focusing on plastic products that were thrown out more than 60 years ago yet recently made a return to beaches.
Everything from old potato chip packaging and yogurt containers to cleaning supplies are the subject of this new Greenpeace campaign, and dishearteningly, the packaging is mostly intact. The bar codes on the packaging designs were replaced with QR codes that serve the purpose of directing people to a donation page to support Greenpeace’s efforts to fight plastic pollution.
The vintage-inspired outdoor posters are accompanied by a documentary-style film that emphasizes the enduring nature of plastic.
Vintage Plastic Pop-Ups
Greenpeace's Newest Campaign Highlights the Permanence of Plastic
Trend Themes
1. Plastic Pollution Awareness - A trend towards increasing awareness of the global impact of plastic pollution, leading to opportunities for businesses to develop sustainable solutions.
2. Circular Economy - A trend towards adopting a circular economy model, encouraging businesses to incorporate sustainable practices and initiatives throughout their supply chain, from production and design to waste management and recycling.
3. Sustainable Packaging - A trend towards innovative and eco-friendly packaging solutions that reduce waste and environmental impact, presenting opportunities for businesses to develop and market sustainable product packaging.
Industry Implications
1. Consumer Goods - The consumer goods industry has an opportunity to reduce their environmental impact by adopting sustainable packaging, creating more eco-friendly products and incentivize customers to do the same.
2. Waste Management Services - The waste management industry can adopt new and efficient practices to handle plastic waste and explore technologies that convert waste materials into useful products.
3. Retail and E-commerce - Retail and e-commerce can incentivize suppliers to adopt sustainable packaging and integrate it into their supply chain, enabling customers to make more sustainable choices.