by Humankind makes everyday essentials like shampoo, mouthwash, deodorant and toothpaste that help to reduce plastic waste with reusable packaging and refills, and its new initiative is a plastic offset subscription that paints a vision for a zero-waste future. As the brand describes, "As we work to eliminate the single-use plastic in our daily routines, plastic offsets allow anyone to achieve a net-zero plastic footprint."
"Plastic, neutral" helps to remove 22 pounds of ocean-bound plastic waste from the environment on a monthly basis, which is equivalent to the average plastic footprint in the US.
While there's an increase in carbon-neutral products, this subscription stands apart as an $8 monthly subscription that supports a cleaner, more sustainable future.
Plastic Offset Subscriptions
by Humankind's "Plastic, neutral" Supports a Zero Waste Future
Trend Themes
1. Plastic Offset Subscriptions - Opportunity for businesses to offer subscription services that offset plastic waste and support a zero-waste future.
2. Reusable Packaging and Refills - Opportunity for companies to adopt reusable packaging and refill models to reduce plastic waste in everyday essentials.
3. Carbon-neutral Products - Increasing demand for carbon-neutral products, presenting opportunities for businesses to cater to environmentally conscious consumers.
Industry Implications
1. Personal Care Products - Opportunity for personal care product manufacturers to adopt reusable packaging and refills to reduce plastic waste and attract eco-conscious consumers.
2. Subscription Services - Opportunity for subscription-based businesses to offer plastic offset subscriptions, providing customers with a way to reduce their plastic footprint.
3. Sustainability Consulting - Opportunity for sustainability consulting firms to help businesses implement carbon-neutral practices and develop eco-friendly product offerings.