FRoSTA Foodservice -- which is a German frozen food supplier -- released a range of plant-based fish products back in 2019, making it "the first major seafood company to jump on the plant-based bandwagon."
The vegan range is offered in three versions, including irritations of a fish cake, a fried fish, and a crispy fillet. Each product is made with "various light vegetables, hemp protein, and linseed oil." FRoSTA Foodservice has worked on its plant-based fish offerings for quite some time as it sought out to satisfy "its claim to always do without aromas, colorings, and flavor enhancers or yeast extract." According to the company, this can be considered a first on the market.
In addition, FRoSTA Foodservice completes its new product offerings with packaging made from uncoated sustainable paper.
Innovative Vegan Fish Ranges
FRoSTA Foodservice is Venturing into the Plant-Based Fish Category
Trend Themes
1. Plant-based Seafood Alternatives - There is a demand for more plant-based seafood alternatives as companies seek to capture environmentally-conscious consumers.
2. Clean Label Products - Consumers are looking for products made with natural ingredients without any artificial additives like aromas, colorings, flavor enhancers.
3. Sustainable Packaging - As companies focus on sustainable production, there's an opportunity for innovative packaging materials, like uncoated sustainable paper.
Industry Implications
1. Frozen Food Industry - Companies in the frozen food industry are able to capitalize on the demand for plant-based seafood alternatives by developing new product lines.
2. Seafood Industry - The seafood industry can innovate by expanding its offerings to include plant-based seafood alternatives to cater to the growing trend toward veganism.
3. Packaging Industry - There's an opportunity for the packaging industry to develop innovative, sustainable packaging materials as consumers seek environmentally-friendly options