Converse introduces a new iteration of the iconic Chuck 70 Hi sneaker model for the season with the introduction of the Plant Love design. It is full of nature illustrations throughout the entire upper for a playful feel. The upper is made from khaki canvas materials and the decorations that detail it includes graphics that reference plants and insects along with phrases.
Some of which read "Grow With Love" as a positive message for the season -- the illustrations travel all the way to the tongue section as well. There, wearers can find winged stitching that golds it in place and it all sits on top of the signature OrthoLite insoles before it is rounded out by a cream sole unit and black piping.
Spring-Ready Graffiti Canvas Shoes
Converse Unveils a Plant Love Design of the Chuck 70 Hi Shoes
Trend Themes
1. Nature-inspired Campus Fashion - Opportunity for fashion retailers to embrace nature-inspired graphics and designs on clothing and accessories, targeting eco-conscious and trend-seeking consumers.
2. Sustainable Footwear Design - Opportunity for footwear brands to innovate with sustainable materials and aim towards zero-waste in production to cater to environmentally conscious customers.
3. Graphic Artwork Sneaker Collaboration - Opportunity for sneaker brands to collaborate with graphic artists to create unique and playful footwear designs to attract novelty-seeking sneaker enthusiasts.
Industry Implications
1. Fashion Retail - Fashion companies can collaborate with local artists to bring more nature-inspired fashion designs.
2. Footwear Brands - Footwear companies can invest in sustainable designs and materials for their footwear line.
3. Graphic Artists - Graphic artists have the opportunity to collaborate with sneaker companies to bring fresh and unique designs to the footwear industry.