The gorgeous Plant for the Planet ads are not only pieces of art, but they also a clever way to direct the world’s attention towards the importance of planting more trees. The advertising group Legas Delaney beautifully executed a green campaign by using tree leaves as canvasses.
With the tagline "Every leaf traps CO2," Plant for the Planet wants to encourage people to donate a tree. In order to illustrate the correlation between leaves and CO2, the agency digitally carved designs into leaves, which literally show how CO2 is released into the environment; for instance, an airplane flying in the sky.
Beautifully colored and created, the Plant for the Planet ads use art to raise awareness about an important issue.
Green Canvas Campaigns
The Plant for the Planet Ads by Legas Delaney are an Eco-Friendly Reminder
Trend Themes
1. Eco-friendly Advertising - Using natural elements as canvasses for ads is a disruptive innovation opportunity in the advertising industry.
2. Environmental Awareness Campaigns - Creating visually stunning ads that draw attention to environmental issues offers a disruptive innovation opportunity in the marketing industry.
3. Interactive Advertising - Incorporating digital elements into traditional advertising mediums, like carving designs into leaves, offers a disruptive innovation opportunity in the advertising industry.
Industry Implications
1. Advertising - Using natural elements as canvasses for ads is a disruptive innovation opportunity in the advertising industry.
2. Marketing - Creating visually stunning ads that draw attention to environmental issues offers a disruptive innovation opportunity in the marketing industry.
3. Digital Media - Incorporating digital elements into traditional advertising mediums, like carving designs into leaves, offers a disruptive innovation opportunity in the digital media industry.