In collaboration with VITRUVI essential oils, vegan pizza and plant-based ice cream creator Virtuous Pie launched a limited-edition dessert that takes cues from the brand's oils. The vegan ice cream was created to have a floral and zesty aroma, taking cues from the distinctive scents of lavender and Meyer lemons.
As part of the launch of the limited-edition ice cream, Virtuous Pie held an event in its Vancouver, Canada, location and came together with other brands that served as a representation of the 'Mind, Body and Home.'
The potent flavors of citrus and herbs are appealing to consumers who are looking to expand their palates and explore the versatility of all-natural ingredients like lavender and lemon.
Lavender-Lemon Ice Creams
This Plant-Based Ice Cream Takes Inspiration from Essential Oil Aromas
Trend Themes
1. Plant-based Desserts - There is an opportunity to create more plant-based desserts which take advantage of unique flavor combinations.
2. Collaborative Product Design - Collaborations between brands and companies to create unique products can attract a wider customer base.
3. Essential Oil-inspired Foods - The use of essential oils in creating unique flavor experiences for consumers is a trend to watch in the food industry.
Industry Implications
1. Vegan Foods - The demand for plant-based alternatives in the food industry is growing, creating a gap for innovative and unique vegan desserts.
2. Essential Oils - Essential oils are not only used for aromatherapy, but also as a unique ingredient in food and beverage products.
3. Collaborative Marketing - Collaborative marketing events like the one Virtuous Pie held can bring together businesses and create a unique and memorable experience for customers.