The Planet Sushi campaign shows just how exciting of an experience it will be to eat raw fish from this particular restaurant. The explosion of taste will rocket through the mouth, inspiring a delicious sensation never experienced before. Although the idea is quite dramatic, the message sent is loud and clear.
Conceived and executed by Hello Sunshine, an ad agency based in Paris, France, the Planet Sushi campaign not only illustrates the how tasty the dishes are, it also shows how artistic each piece is from color to form. It will yield an adventure from beginning to end.
The Planet Sushi campaign was expertly art directed by Charlotte Cochet-Terrasson and Alice Faure-Brac with photography by Marcel Christ.
Exploding Japanese Dish Ads
The Planet Sushi Campaign is an Adventure for Tastebuds
Trend Themes
1. Artistic Food Ads - Advertisement campaigns showcasing the artistry and imaginative nature of food items, which shows the creative and innovative side of traditional cuisines.
2. Sensory Marketing Trends - The emerging trend in marketing world that targets the sensory and experiential nature to engage consumers, which can lead to the creation of multisensory food concepts and experiences.
3. Excitement-based Advertising - Promotion of products/services inspired by giving thrilling and exciting experiences to customers to create a niche in the market.
Industry Implications
1. Food and Beverage Industry - Capitalizing on the artistic designing of food items and creating customized experiences for the customers can create a new market altogether.
2. Advertising Industry - Creating new ways to trigger the sensory experiences of customers, as well as the promotion of adventurous and exciting experiences to create a fresh market segment.
3. Hospitality Industry - The trend of multisensory experiences in food can be implemented in hospitality industry to create unique and memorable guest experiences that stand out from other competitors.