For their latest contest, Threadless is challenging artists and designers to come up with creative ways to transform a plain white tee with UV and glow-in-the-dark ink. There are several standout entries so far that make clever use of the specialty inks to reveal three different designs based on the light they are viewed in.
'A Damn Good Concert' by Tomas De Santis displays a hand making a thumbs up gesture in regular ink, a hand making the 'rock on' symbol in ultraviolet light and a hand holding a lighter under glow-in-the-dark ink. Similarly, a collaboration between Threadless users 'mechanicalrobotpower' and 'scottishjen' depicts three versions of a 'Monsterous Muder Mystery.'
The Plain White T's have paired up with Threadless for this competition, and will donate a quarter of the sales from the winning design, which will go towards the Not For Sale Campaign, in the fight against human trafficking and slavery.
Three-in-One Tees
These Plain White Tees from Threadless Have Multiple Hidden Designs
Trend Themes
1. Specialty Ink Designs - Opportunity for artists and designers to create unique designs using UV and glow-in-the-dark ink on plain white tees.
2. Hidden Designs - Opportunity to incorporate hidden designs that are only revealed under specific lighting conditions.
3. Collaborative Competitions - Opportunity for brand collaborations to host design contests and engage with artists and designers.
Industry Implications
1. Fashion - Fashion brands can explore incorporating specialty inks and hidden designs in their clothing lines.
2. Art and Design - Artists and designers can leverage specialty inks to create innovative and interactive pieces.
3. Social Impact - Non-profit organizations and campaigns can collaborate with brands to raise funds and awareness through design competitions.