New Balance is getting its groove on with an English plaid patterns. The plaid sneakers are part of the New Balance Autumn / Winter Collection. The shoes are already available in Japan, where they can be purchased from Atmos.
Along with the plaid shoes, the new collection includes a number of colorful shoes with contrasting bright colors that are sure to catch your attention.
Implications - Shoe companies that have a similar templates for all of their sneaker designs are seeing increasing amounts of competing companies whose designs follow these same templates. As a result, shoe producers are coming out with more personalized, stylized designs that are diverse and reflect the personal styles of a wider target customer base.
Plaid Sneakers
New Balance Autumn/Winter 2007 Collection
Trend Themes
1. Personalized Sneaker Designs - Opportunities for shoe companies to create personalized and stylized designs that cater to a wider target customer base.
2. Diverse Sneaker Styles - Increasing demand for diverse sneaker styles that reflect individual preferences and personal styles.
3. Competitive Shoe Market - Growing competition among shoe companies to come up with unique designs to stand out in the market.
Industry Implications
1. Footwear - Opportunities for footwear companies to offer personalized and diverse sneaker designs.
2. Fashion Retail - Increasing demand for diverse sneaker styles creates opportunities for retailers to offer a wide range of options.
3. Design and Manufacturing - Shoe companies need to invest in new design concepts and manufacturing processes to keep up with the competitive market and deliver personalized sneaker designs.