Starting December 5, the NBA® 2K24 STARRY® combo will be available at Pizza Hut locations, offering a seamless way for gamers to elevate their gaming experience with a flavorful dining option. This unique offering is a gaming-ready package with Pizza Hut Melts® and a refreshing 20 oz. lemon-lime flavored STARRY, ensuring players can fuel their gaming sessions with a satisfying snack and drink.
"In its first year as the official soft drink of the NBA, fans have seen first-hand that STARRY Hits Different and shows up during basketball's biggest moments," said Scott Finlow, CMO of PepsiCo Global Foodservice. "We're pumped that gamers and basketball fans can level up their meal at Pizza Hut and experience unique in-game offerings with STARRY."
The new NBA® 2K24 STARRY® combo will be priced at $8.49.
One-Handed QSR Meals
STARRY® and NBA® 2K24 Team Up for a Gaming-Ready Experience at Pizza Hut
Trend Themes
1. Gaming-ready Dining - The collaboration between STARRY and Pizza Hut offers a gaming-ready dining experience for gamers to enhance their gameplay.
2. Innovative Food Combos - The NBA 2K24 STARRY combo introduces unique food combinations to appeal to both gamers and basketball fans.
3. Brand Partnerships - The collaboration between STARRY, NBA 2K24, and Pizza Hut demonstrates the potential of brand partnerships in creating unique dining experiences.
Industry Implications
1. Quick-service Restaurants - The NBA 2K24 STARRY combo at Pizza Hut showcases a potential disruptive innovation opportunity in the quick-service restaurant industry.
2. Gaming and Esports - The partnership between STARRY and NBA 2K24 highlights the potential for disruptive innovation within the gaming and eSports industry to integrate food and beverage offerings.
3. Beverage and Soft Drink Industry - STARRY's collaboration with Pizza Hut and NBA 2K24 presents a potential disruptive innovation opportunity in the beverage and soft drink industry by creating exclusive in-game offerings.