Dentsu London has put together the new Canon Pixma ‘Color Sculptures’ ad campaign with a vibrant video and accompanying prints. With the help of a biochemist and photographer Linden Gledhill, the team has produced an animated spectacle that stimulates your sense of sight.
The Canon Pixma ‘Color Sculptures’ ads promote the power-saving printer that’s reputed to deliver top quality graphic jobs on paper. Having not used the printer myself, I’m sold just based on this campaign.
Paint Splatter Promotions
The Canon Pixma ‘Color Sculptures' Ads Are a Riot of Neon In
Trend Themes
1. Interactive Advertisement Campaigns - The use of vibrant print ads and animations in campaigns can create a visually stimulating experience for the audience.
2. Sustainable Printing Technology - Promoting power-saving printers with top-quality graphic abilities can attract environmentally conscious consumers.
3. Bio-inspired Advertising - The use of bio-inspired techniques in ad campaigns, such as biochemistry and photography, can create unique and memorable experiences for the audience.
Industry Implications
1. Printing Industry - The printing industry can increase its market share by promoting environmentally sustainable printers.
2. Graphic Design Industry - The graphic design industry can benefit from using innovative printing technology to create visually striking designs.
3. Advertising Industry - The advertising industry can create more memorable campaigns by incorporating bio-inspired techniques in their designs.