A number of new features were added to the Pinterest platform in order to accelerate the project planning process. Users will now have the ability to add notes to different boards, which can function as a to-do list for users. Additionally pinning content to boards can provide a visual cue for the user, as to what projects they want to work on in the future.
The Pinterest platform will also suggest different ways for users to organize the pins they have. This allows users to break up tasks into different categories, making it easier to work on different projects.
The platform is continuing to make changes due to the fact that it is seeing a drastic increase in traffic during the COVID-19 lockdown.
Activity-Focused Social Platforms
The Pinterest Platform Has New Features to Help Project Planning
Trend Themes
1. Activity-focused Social Platforms - Pinterest's new features for project planning reveal the trend of social platforms focusing on specific activities and tasks.
Industry Implications
1. Social Media - Innovative features like project planning on Pinterest demonstrate the disruptive potential of activity-focused social platforms in the social media industry.
2. Productivity Tools - The new features on Pinterest highlight the opportunity for disruptive innovation in productivity tools, specifically in project planning and organization.
3. E-commerce - The increased traffic on Pinterest during COVID-19 lockdown showcases the potential for disruption in the e-commerce industry, specifically in the context of project-related shopping and planning.