The Pinkster Gin Jam Cocktail Mix is a premium product for enhancing cocktails and helping consumers to easily craft their own artisanal drinks from the comfort of home. The instant mix works by being poured directly into your choice of cocktail including gin & tonic or even enjoyed on its own as a low-alcohol refreshment over ice. The product comes in 20 gram sachets and has a two-year shelf life to make it perfect for stocking in home bars.
Pinkster Managing Director Stephen Marsh spoke on the Pinkster Gin Jam Cocktail Mix saying, "For the last few years, we’ve been recycling the inebriated raspberries left over from making Pinkster as gin jam. Bartenders galore started experimenting with it as a fruity cocktail ingredient, which prompted the thought of creating a stand-alone product for ease of use. We went back to the drawing board, finessing the recipe for our existing gin jam, adding a dash of lemon juice. We’ve certainly hit the sweet spot, as the resulting mix added to a Pinkster G&T makes for an extremely delectable mixed drink. For operators of busy bars, it couldn’t be simpler – just pour and stir."
Convenient Cocktail-Enhancing Mixes
The Pinkster Gin Jam Cocktail Mix Has a 2.5% ABV
Trend Themes
1. Cocktail Mix Enhancement - The trend of creating premium cocktail-enhancing mixes presents an opportunity for businesses to offer innovative products that easily elevate homemade cocktails.
2. Low-alcohol Refreshment - The rise in demand for low-alcohol refreshments opens up opportunities for companies to develop convenient, pre-mixed products that provide a satisfying drinking experience.
3. Sustainable Ingredient Utilization - The trend of repurposing ingredients, such as inebriated raspberries, allows businesses to reduce waste and create unique products that appeal to environmentally-conscious consumers.
Industry Implications
1. Beverage - The beverage industry has the opportunity to create and market cocktail-enhancing mixes that cater to consumers looking for convenient ways to elevate their drinking experience.
2. Hospitality - The hospitality industry can benefit from the growing demand for low-alcohol refreshments by offering pre-mixed options that cater to customers seeking a more relaxed drinking experience.
3. Food Production - The food production industry can explore opportunities to repurpose leftover ingredients, like inebriated raspberries, into new products that contribute to sustainable and innovative offerings.