GLK Foods is the world's largest producer of sauerkraut and with its pickled food brand Oh Snap! it is launching a line of pickled fruit snacks. The spiced and unspiced apple and pineapple snacks can be found in portable two-ounce snack bags.
With these pickled apples and pineapples, the brand is aiming to bring the success it has seen with pickled carrots, cucumbers, beans and peas to the fruit category. These better-for-you snacks speak to consumers who are familiar with the numerous benefits of fermented foods.
With more time at home, people are supporting the resurgence of pickling by canning, fridge pickling and lacto-fermentation. While pickling has been around for many years, consumers are now finding themselves open to more than just pickling vegetables.
Pickled Fruit Snacks
Oh Snap! is Launching Spiced and Unspiced Pickled Apples and Pineapples
Trend Themes
1. Pickled Fruit Snacks - The launch of a new line of pickled apple and pineapple snacks by Oh Snap! opens up an opportunity for innovation in the fruit snack industry.
2. Fermented Fruit - The success of Oh Snap!'s pickled fruit snacks speaks to the trend of health-conscious consumers seeking out healthier fermented food options.
3. Home Pickling - The increasing popularity of pickling at home creates a trend for businesses to offer more pickling and fermentation products to consumers.
Industry Implications
1. Food and Beverage - The launch of these pickled fruit snacks presents a new opportunity for innovation within the food and beverage industry with a focus on healthier snack options.
2. Snack Foods - Oh Snap!'s pickled fruit snacks fall into the snack foods category and represent an opportunity for disruption in the market with unique and innovative flavors.
3. Home Gardening - The trend of home pickling and fermentation creates opportunities for innovation in the home gardening industry with more people interested in growing their own fruits and vegetables for their pickling and fermentation projects.