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Pick a Jewel by FIFT is a Creative Way to Turn Virtually Anything into Jewelry

The Pick a Jewel by FIFT is a bit different than most jewelry that you might buy, in that it leaves its centerpiece as a blank canvas to be filled by its owner.

Instead of providing customers with a fully formed accessory, the Pick a Jewel by FIFT is a necklace with a tiny clasp attached which allows its owner to turn virtually anything into a fashionable piece of jewelry. This means that particularly creative people have the opportunity to create completely unique jewelry at whim out of anything they happen to find appealing. From flowers to small mementos, the Pick a Jewel necklace is a surprisingly inventive way to let individual inspiration run free. Better still, anything used can be easily and effortlessly replaced when they feel like trying on something new.
Trend Themes
1. Customizable Jewelry - Disruptive innovation opportunities include developing platforms and technologies that allow customers to easily personalize and customize jewelry pieces.
2. DIY Fashion - Opportunities arise for creating tools, kits, and wearable accessories that empower individuals to design and create their own fashion and accessories.
3. Sustainable Fashion - There is potential for developing eco-friendly and sustainable jewelry options that incorporate recycled materials or promote responsible consumption.
Industry Implications
1. Jewelry - The jewelry industry could explore partnerships or collaborations with customizable jewelry platforms to offer more personalized and unique options to customers.
2. Fashion Accessories - The fashion accessories industry can develop DIY kits and tools to cater to the growing demand for personalized and self-designed accessories.
3. Eco-friendly Products - The eco-friendly products industry can focus on creating sustainable and environmentally conscious jewelry options to appeal to conscious consumers.

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