Social networking sites like Facebook, MySpace and LinkedIn have literally changed the way people communicate with each other. A new company called Poken has brought these social networking sites offline in the form of keychains in the shape of friendly animals. The idea is to allow people to physically exchange social networking information by touching two Pokens together, kind of like a digital business card for social networking.
Implications - As the world of communication and human interaction shifts over to the realm of digital social media, it is imperative that businesses adapt quickly if they are to remain successful. Businesses that provide consumers unique and innovative ways to maximize the use of these new mediums of communication and socializing will appeal to today's tech-savvy society.
Digital Social Networking Business Cards
Poken Keychains Encourage Physical Interaction
Trend Themes
1. Offline Social Networking - Opportunity for businesses to create offline social networking solutions that encourage physical interaction and connection.
2. Digital Business Cards - Opportunity to disrupt traditional business card exchanges by providing digital alternatives that incorporate social networking information.
3. Innovative Communication Tools - Opportunity to develop new and creative tools that leverage digital social media and enhance communication experiences.
Industry Implications
1. Technology - Technology companies can explore the offline social networking trend by creating and marketing devices or applications that facilitate physical interaction.
2. Marketing and Advertising - Marketing and advertising agencies can offer digital business card solutions to clients, helping them establish a stronger online presence and streamline networking.
3. Social Media - Social media platforms can develop innovative communication tools that integrate with popular social networking sites and enhance user experiences.