Playboy TV's latest marketing strategy includes running softcore previews of their realty show 'Double Entry' on cell phones. Users who are unable to download streaming video won't be left out - they'll have access to full-color pictures.
As part of their grand-scale marketing plan, Playboy will also be unveiling updated logos and imagery over the next few months.
Implications - This move makes Playboy TV UK the first media owner in the world to run previews of its content on WAP mobile phones. In fact, it goes without saying that other media companies will be closely monitoring the success of this venture when considering the future of their own mobile online marketing strategies.
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Playboy Will Run Previews On Mobile Phones
Trend Themes
1. Mobile Previewing - Playboy TV's strategy of running softcore previews on mobile phones sets a trend for media companies to explore mobile online marketing.
2. Full-color Access - Providing full-color picture access to users who can't download streaming videos is a trend in the marketing industry.
3. Updated Imagery - Unveiling updated logos and imagery as part of a grand-scale marketing plan is a trend that businesses can consider to attract more customers.
Industry Implications
1. Media - Companies in the media industry can explore mobile online marketing strategies and previewing content on mobile phones like Playboy TV.
2. Telecommunications - As mobile phones become more prevalent, telecommunication companies could benefit from providing full-color picture access to users who can't download streaming videos.
3. Advertising - Businesses in the advertising industry can consider unveiling updated logos and imagery as part of their marketing plans to attract more customers.