While many editorials and fashion campaigns embrace the iconic Stepford wife theme, especially since the AMC hit television show 'Mad Men' hit airwaves, the Phiney Pet AW14 collection positions itself at the other end of the spectrum. Although equally feminine, it is much more youthful and urban. Yet what really makes its anti-housewife stance stick out are its graphics that read "Housework Sucks"and "I need a real man."
The Phiney Pet AW14 collection is cleverly titled Deptford Wives. The lookbook mirrors the bold, bright and modern designs of the clothing. Shot in studio against a bubblegum pink backdrop, it features retro props such as old TVs, telephones and lampshades as well as speech bubble embellishments that read, "I speak my mind" and "Over it!".
Anti-Stepford Wife Fashion
The Phiney Pet AW14 Catalog Sends a Stylishly Strong Message
Trend Themes
1. Anti-stepford Fashion - Fashion brands are shifting towards anti-Stepford designs that embrace empowerment and individualism.
2. Bold Youthful Graphics - Bold and youthful graphics are becoming a staple in the fashion industry to reflect modern cultures and attitudes.
3. Retro Props in Lookbooks - Lookbooks are using retro props to complement designs and create a distinct visual impact.
Industry Implications
1. Fashion Industry - The fashion industry is embracing disruptive innovation by moving towards designs that empower individualism and modern cultures.
2. Advertising Industry - The use of bold graphics in advertising campaigns is becoming increasingly popular to reflect modern attitudes and diverse perspectives.
3. Photography Industry - The photography industry can take advantage of the trend by incorporating retro props in photo shoots to create a distinct and visually appealing look.