To support the launch of its new supplements for pets, human-grade dog food company PetPlate ventured into the metaverse with PetPlate Park. The virtual pet land, or "Petaverse," was created to not only bring awareness to the company's newest offerings but also create a community to connect pet parents.
Within the Petaverse, the company reaches its target consumers within the gaming and pet communities with an experience that challenges virtual visitors to find dogs hiding in the park. Within the virtual world, players can collect branded wearables, NFTs, product discounts and more.
PetPlate is introducing Chill Out Soft Chews as a calming, peanut butter carob-flavored supplement with ashwagandha and L-theanine, as well as Up to Fluff Soft Chews to support a healthy skin and coat with biotin and salmon oil.
Gamified Pet Metaverses
PetPlate Park Helps Pet Owners Explore the "Petaverse"
Trend Themes
1. Gamified Pet Metaverses - The creation of PetPlate Park demonstrates how gamifying the pet industry can create a virtual community that drives awareness and sales.
2. Virtual Rewards Programs - PetPlate Park's virtual rewards program is an example of how businesses can use NFTs and branded wearables as incentives for customers to engage with their virtual brand experiences.
3. Personalized Pet Supplements - PetPlate's new supplements for pets highlight the growing trend of personalization in the pet industry, as companies look to provide tailored solutions to pet owners' needs.
Industry Implications
1. Pet Products - PetPlate's venture into the Petaverse demonstrates the potential for gamification in the pet products industry, creating new opportunities to engage with customers and drive sales.
2. Gaming - Gamification is a disruptive innovation opportunity for the gaming industry, as companies seek to leverage their expertise in virtual worlds to create branded experiences for other industries.
3. Digital Advertising - The Petaverse's use of NFTs, branded wearables, and product incentives creates opportunities for digital advertisers to engage with customers in virtual environments beyond the traditional ad space.