The Petite Malle Bag by Louis Vuitton gives an alternative look to the classic travel tote. Seen by many as an outdated form of lugging one's belongings across the globe, the trunk has been infused with a hint of haute couture by this fashion powerhouse.
The bag is part of Nicholas Ghesquière’s first collection in conjunction with the Louis Vuitton brand, which was first showcased at Paris Fashion Week running from February 25th to March 5th, 2014. While some bags donned the classic Louis Vuitton all-over branding design, others conveyed a more minimalist aesthetic with a metallic sheen or two-toned color-blocking motif. Regardless of coloration, the Petite Malle Bag offers a fashion-forward way to carry one's belongings with some vintage vehemence.
Miniature Trunk Purses
The Louis Vuitton Petite Malle Bag Upgrades the Classic Travel Tote
Trend Themes
1. Trunk-inspired Bags - A disruptive innovation opportunity in the fashion industry is to create a new line of trunk-inspired bags that combine vintage and modern design aesthetics.
2. Minimalist Tote Bags - A potential disruptive innovation opportunity in the fashion industry is to create a new line of minimalist tote bags that prioritize form and function over fashion and branding.
3. Metallic Accessories - A potential disruptive innovation opportunity in the fashion industry is to create a new line of metallic accessories that add an extra layer of shine and glamor to any outfit.
Industry Implications
1. Fashion Industry - There are many disruptive innovation opportunities within the fashion industry, including reimagining classic designs like the trunk tote or designing new minimalist and metallic accessories.
2. Luxury Goods Industry - The luxury goods industry can capitalize on the trend of vintage-inspired designs by creating new products that combine retro and modern aesthetics.
3. Retail Industry - The retail industry can ride the wave of the trunk-inspired bag trend by offering customers a wide variety of options, including different designs, sizes, and price points.