Vietnamese-American fashion designer Peter Do branches out to tailored menswear designs since he first founded his brand back in 2018. He announces that he will be launching menswear and unisex looks with his traditional womenswear silhouettes for the Spring/Summer 2023 season.
Speaking about the range exclusively to Financial Times, Do states that "the wardrobe is really meant to be shared." He alludes to the idea that the capsule will be understood to be genderless by many of his fans, who are encouraged to wear the designs as they please. He is set to continuing exploring tradtional looks including pushing boundaries with proportions and accessories along with things that are connected to the roots of suiting.
Boundary-Pushing Tailored Menswear
Peter Do Branches Out to New Menswear Designs for the Season
Trend Themes
1. Genderless Fashion - Peter Do's move into men's and unisex wear indicates a growing trend towards genderless clothing.
2. Tailored Menswear - The launch of Peter Do's tailored menswear line is an opportunity for disruptive innovation in the traditional menswear industry.
3. Pushing Boundaries in Proportions and Accessories - Peter Do's focus on exploring traditional looks while pushing boundaries with proportions and accessories is a trend to watch for innovative takes on classic styles.
Industry Implications
1. Fashion - The launch of Peter Do's menswear line is one example of the ongoing evolution and disruption in the fashion industry.
2. Menswear - Peter Do's move into tailored menswear is an opportunity for disruptive innovation in the traditional menswear industry.
3. Unisex Clothing - Peter Do's announcement of unisex clothing shows a trend towards more inclusivity in the fashion industry.