McDonald's and Australian sleepwear brand Peter Alexander are collaborating on a new collection for adults and pets. The collection presents an assortment of 13 distinctive prints that draw inspiration from Macca's iconic burgers, fries, and beloved McDonaldland characters, such as Ronald McDonald, Hamburglar, and Grimace. With a total of 37 sleepwear pieces, the collection introduces a Macca's doggy jumper that brings your furry friend along for the fun.
Among the designs, customers will find a Big Mac tee, a cheerful Grimace jumper, patchwork-style sets, and even Golden Arches slippers.
The Macca's x Peter Alexander sleepwear collection is exclusively available at Peter Alexander retail stores and online while stocks last. This collaboration serves as an exciting opportunity for fans of both brands to embrace their affinity for Macca's and indulge in the comfort and style provided by Peter Alexander's renowned sleepwear line.
QSR-Backed Sleepwear Sets
McDonald's Australia Partners with Peter Alexander for a New Collection
Trend Themes
1. Collaborative Fashion Collections - The collaboration between McDonald's and Peter Alexander demonstrates the trend of fast food brands partnering with fashion brands to create unique products and experiences.
2. Iconic Brand Merchandise - The McDonald's and Peter Alexander collection showcases the trend of iconic brands expanding their merchandise offerings beyond traditional products.
3. Pet-focused Collections - The inclusion of a Macca's doggy jumper in the sleepwear collection highlights the trend of brands designing products specifically for pets.
Industry Implications
1. Fast Food - Fast food chains like McDonald's can explore collaborations with fashion brands to boost brand visibility and engage with new audiences.
2. Fashion - Fashion brands can partner with iconic brands to create limited-edition collections that generate hype and drive sales.
3. Pet Products - The pet-focused sleepwear piece in the collection presents an opportunity for pet product companies to collaborate with popular brands and create unique merchandise for pets.