M&M's has debuted its Valentine's Day collection complete with an online configurator for personalizable chocolate gifts. On the configurator, users can select between a variety of gift styles from tubes to heart-shaped boxes to T-shirts. For any of these gifts that contain chocolate, the M&M's are personalizable.
The brand's online M&M configurator allows customers to select the colors of the M&M's they receive, as well as write on the chocolates, add a premade graphic to the chocolates, or even upload a simple image of less than 5 mb which will be printed on the chocolates.
For gift-givers on a budget, the M&M's website segments its gifts into $30 and under, between $30 and $40, and $40 and over, price ranges. However, adding customization to these products is not an added fee, meaning anyone can give their loved ones a heartfelt gift this Valentine's Day.
Personalizable Valentine's Chocolates
M&M's Has Launched a Valentine's Collection of Gift Boxes
Trend Themes
1. Personalized Gift Configurators - Other companies can follow suit by offering personalized gift configurators that allow users to customize items with their preferred design or text.
2. Customizable Consumer Products - Brands can disrupt the market by offering a customizable version of their consumer products, allowing customers to add their personal touch to their purchases.
3. Affordable Personalization - Brands can benefit from offering a personalization option that comes at no extra cost, making it accessible to more customers regardless of their budget.
Industry Implications
1. Confectionery - Confectionery companies can leverage personalization to increase sales by offering custom M&Ms for various occasions.
2. Gifting - Customizable gifts can be used as a marketing tool for gifting companies that specialize in creating unique and thoughtful gifts for various occasions.
3. Apparel - Brands that offer apparel can also introduce personalization and customization options for their products, allowing customers to add their unique flair to their clothing items.