In an effort to be more sustainable, Starbucks will now allow personal cups to be used for drive-thru and app orders – a move which the coffee giant claims is the first national chain to do. Originally, the pandemic paused this initiative, but conscious consumers will be glad to know it's back. When ordering through the app, consumers can simply choose the "personal cup" option.
Starbucks has been giving a 10-cent discount and 25 bonus stars for bringing reusable cups, but it was mostly for in-store orders. Starbucks baristas will prepare mobile and drive-thru orders in a reusable container, pouring it into your cup without finishing toppings. Through this move, Starbucks demonstrates its dedication to environmental responsibility, making strides towards a future where every sip comes with a sustainable impact.
Sustainable Personal Cup Initiatives
Starbucks is Allowing Personal Cups to Be Used Again
Trend Themes
1. Rise of Sustainable Initiatives - Starbucks' decision to allow personal cups for drive-thru and app orders reflects the growing trend towards sustainable initiatives in the food industry.
2. Shifting Consumer Consciousness - The return of personal cups for ordering at Starbucks highlights a shift in consumer consciousness towards eco-friendly practices and environmental responsibility.
3. Expanded Reusable Cup Programs - Starbucks' nationwide initiative to accept personal cups for drive-thru and app orders signals a potential expansion of reusable cup programs in the fast-food and coffee industry.
Industry Implications
1. Food and Beverage - The acceptance of personal cups for drive-thru and app orders by Starbucks presents an opportunity for sustainability-focused innovation within the food and beverage industry.
2. Mobile Ordering - The integration of personal cup options into Starbucks' mobile ordering system suggests potential disruption and innovation opportunities for the mobile ordering industry.
3. Fast-food and Coffee - Starbucks' move to allow personal cups nationwide unveils a potential disruptive innovation opportunity for the fast-food and coffee industry to embrace sustainable practices.