London-based graphic designer and illustrator 'Rhox' formulated his own personal brand identity that is equal parts professional, attractive and interactive.
The artist based the entire brand theme on a few select colors -- white, cream and orange-gold. The personal brand identity features a business card, a curriculum vitae and a project agreement that each give specific or detailed information about the artist, the project and the contract between him and the employer. The branding identity even includes a vinyl that plays music that the artist feels reflects himself and his work.
This unique project shows that any individual is able to pinpoint their own brand through creativity and by focusing on selling themselves in a way that is memorable.
Interactive Branding Identities
A Graphic Designer Has Created His Own Personal Brand Identity
Trend Themes
1. Personal Branding - Opportunities for businesses to encourage employees to create and maintain a strong personal brand identity.
2. Interactive Graphic Design - Opportunities for businesses to incorporate interactive and creative design elements in their branding strategy.
3. Multimedia Branding - Opportunities for businesses to use multiple forms of media, such as music vinyls, to enhance their brand identity.
Industry Implications
1. Marketing - Marketing professionals can creatively harness technology and design to craft a precise brand message.
2. Graphic Design - Graphic designers can explore different approaches to branding strategy, including interactive and multimedia elements.
3. Music - Music industry insiders can partner with businesses to create branded music products and experiences.