You might think that a choir just sings standard written music, but the Perpetuum Jazzile choir would prove you wrong. The video above shows the choir performing a bit of percussion in which they are using their hands to simulate a storm.
Like any storm, the Perpetuum Jazzile performance starts out slowly, then builds to a gigantic crescendo, complete with thunder. It's absolutely amazing.
Implications - Many people can attest to being visual learner and thus, all industries should consider incorporating varying visual elements into their marketing and advertising strategies. Multi-tasking jazz choirs are just one example of how individuals are thinking outside of the box and differentiating their products or services in order to stand out among similar competitors.
Amazingly Persuasive Percussion
Perpetuum Jazzile Choir Uses Hands to Simulate a Storm
Trend Themes
1. Visual Marketing - The use of visual elements in marketing and advertising strategies is becoming increasingly important as people are more responsive to visual stimuli.
2. Multisensory Experiences - Creating immersive experiences that engage multiple senses, like the Perpetuum Jazzile choir's percussion performance, can set businesses apart from competitors.
3. Innovative Differentiation - Thinking outside the box and finding unique ways to differentiate products or services can help businesses stand out in crowded markets.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can benefit from incorporating visual elements to enhance their campaigns and capture audience attention.
2. Entertainment - The entertainment industry can explore the creation of multisensory experiences to provide audiences with more engaging and memorable performances.
3. Product Development - Businesses focusing on product development can seek innovative ways to differentiate their offerings and create unique experiences for their customers.