In an effort to share her love of feminine fashion with girls of all ages, Angie Bottemiller and her business partner Roberta Perrone opened up a whimsical party boutique called Perfectly Pink in Afton, Minnesota. Not only does the shop sell fashion-forward children's clothing and accessories, but it also hosts kids' parties fit for every little princess.
Bottemiller's idea for the store came about out of a love for both kids and fashion. Her desire to combine the experience of playing dress-up with tea parties eventually led to the opening of Perfectly Pink.
The shop sets itself apart from other children's retailers by offering clothing and accessories that are "modern, trendy, very unique, girly — with lots of ruffles." In addition to picking up a great outfit, kids can also host an event in the party room, which includes invitations, makeovers, treats, and an on-site party hostess so that parents can relax. There are also additional add-on options such as manicures, princess character appearances, and professional photo sessions.
Fashion-Focused Kids' Parties
Perfectly Pink is a Party Boutique for Kids Who Love Fashion
Trend Themes
1. Fashion-forward Kids' Parties - Businesses can innovate by setting up party boutiques that combine fashion and this type of event for kids.
2. Retailtainment - Retailers can up their game by offering events and experiences that are beyond their usual offerings.
3. Customizable Event Spaces - Entrepreneurs can explore the intersection of customization and event spaces by allowing customers to tailor their party experience according to their preferences.
Industry Implications
1. Kids' Party Industry - Businesses in the kids' party industry can incorporate fashion as a party theme to attract more customers and diversify their offerings.
2. Children's Retail Industry - Businesses in this industry can stand out by offering unique and trendy children's clothing and accessories and hosting events in store.
3. Event Services Industry - Entrepreneurs in this industry can create customizable event spaces and offer additional services like photo sessions, character appearances, and more to attract customers looking for a tailored experience.