From flares to boot cuts, dark washes to patches, it can be overwhelming to try and pick the perfect denim pants. In order to simplify the selection process, especially for those who are shopping online, G-Star Raw created a unique tool for its customers.
The 'Jeans Matchmaker' takes a few cues from the simple interface of Tinder, adopting one "X" button, a heart-shaped icon and a menu where matches can be reviewed. The images in the perfect denim matchmaker are quite abstract, featuring macro photography, black and white lifestyle photos, as well as some abstract shots of animal bones in jeans. Once a single match has been selected, a user will be notified. However, it's also possible to keep going through the images for a greater variety of choice.
In the style of Tinder, this genius marketing tool forces users to quickly identify features that they are drawn to.
Quirky Denim Matchmakers
G-Star Raw's Tinder-Style Web Tool Makes Shopping for Perfect Denim Easy
Trend Themes
1. Personalized Shopping - Using Tinder-style interfaces for product selection allows for personalized shopping experiences.
2. Visual Product Discovery - Adopting abstract and visually engaging images for product matching enhances the discovery process.
3. Gamified Consumer Engagement - Applying gamification elements like swiping and matching in the shopping experience keeps users engaged.
Industry Implications
1. Fashion Retail - Incorporating a Tinder-like interface can revolutionize the way customers shop for clothing online.
2. E-commerce Platforms - Integrating interactive and engaging tools like the 'Jeans Matchmaker' can enhance the user experience on e-commerce platforms.
3. Marketing and Advertising - Using gamification techniques in marketing campaigns can increase consumer engagement and brand awareness.