Just by slapping their names on a fashion label, hundreds of celebrities have launched successful fashion brands. Now the celebrity blogger and self-made star, Perez Hilton, is starting his own line for Hottopic.com.
"2008 is all about expanding the Perez Brand," the blogger says. "I talk about clothes all the time on my website. I have a good eye for what's hot and what's not."
OK, fine, it is a little shocking... and has potential to be really shocking if he designs clothes that reflect his own eccentric fashion choices. However, with the attention he pays to celebrities and their wardrobes, his line does have potential to be A-list quality!
Bloggers as Designers
Perez Hilton Launches Fashion Line
Trend Themes
1. Celebrity-branded Fashion - The trend of celebrities launching fashion brands is becoming increasingly popular, opening up opportunities for other celebrities and influencers to create their own clothing lines.
2. Fashion Influencers Turned Designers - As more influencers establish themselves in the fashion industry, their distinctive style can be leveraged as a disruptive innovation opportunity for launching their own fashion labels.
3. Collaborations Between Brands and Influencers - Established fashion brands can collaborate with popular influencers, such as bloggers, to target new audiences and create innovative collections.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry is being disrupted by influencers who are now able to leverage their social media audience to create their own fashion lines.
2. Social Media and Influencer Marketing - As influencers continue to grow in popularity, the social media and influencer marketing industry is becoming increasingly important for fashion brands to promote their products.
3. E-commerce and Online Retailing - E-commerce and online retailers are now able to provide a platform for bloggers and influencers to launch their own fashion brands, disrupting the traditional brick-and-mortar retail model.