The Percival Fall 2012 video lookbook is a descent into stylish reworked classics.
The video is comprised of three handsome and distinct looking male models who frolic around a cityscape location. One model looks like a slick prepster, the bearded man liked a rugged hipster and the last one like the studious type with his glasses. All three of these men represent a widespread market, yet all of them can pull off the Percival collection. This video lookbook proves the brand’s versatility and ability to cater to an array of markets at once. The Percival pieces are sophisticated, fitted and staples. The video showcases the label’s custom cable knits and shearling apparel.
The Chris Grove directed lookbook for the Percival Fall 2012 collection is a visually enticing display of adaptable menswear.
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