Pepsi Pass is a collaborative loyalty app that makes collecting points more fun alongside a friend or two. The mobile platform is compatible with iOS and Android devices and allows users to collect points and Pepsi Dollars that can unlock prizes like concert tickets, exclusive event invites and even trip opportunities.
Appealing to social media savvy Gen Z and Millennial users, Pepsi Pass connects to one's Fecbook channels and provides seamless and automatic rewards whenever two Pepsi Pass members hang out -- the bigger one's social circle is, the higher their chance to win various perks. In addition to checking in at specific locations, Pepsi Pass users can post selfies or share collaborative content to access rewards.
Making social engagements more rewarding for all, Pepsi Pass appeals to social media users who enjoy exclusivity and convenience.
Collaborative Loyalty Apps
Pepsi Pass Lets Users Garner More Rewards Alongside Friends
Trend Themes
1. Collaborative Loyalty Apps - More brands could introduce collaborative loyalty apps to incentivize social engagement.
2. Connecting Loyalty Programs to Social Media - Integrating loyalty programs with social media channels could attract Gen Z and Millennial users.
3. Gamification of Rewards - Gamifying the rewards system could enhance user engagement in loyalty programs.
Industry Implications
1. Beverage Industry - Loyalty apps like Pepsi Pass could disrupt the beverage industry's customer engagement and loyalty efforts.
2. Social Media Industry - Integrating loyalty programs with social media could create new opportunities for user engagement and advertising revenue.
3. Marketing Industry - Gamified loyalty programs could create new branding and marketing opportunities for businesses.