Never one to shy away from high-fashion crossovers, European football club Paris Saint-Germain has announced a new partnership with luxury reseller GOAT. Together, they have launched a collaborative capsule titled 'People of Paris.'
According to the organization, the new collection aims to explore the connection between the soccer team and the Parisian community, both in terms of their co-existing style and their shared history. Of course, the lookbook for the new collection is modeled by PSG players, including Lionel Messi, Neymar, Kylian Mbappé, and Prensel Kimpembe.
"As we continue to invest in our global community, we’re pleased to introduce our "People of Paris" campaign. We’ll showcase the Parisian community by bringing together cultural figures, players, fans, and everyday people. Through this campaign, we aim to highlight the common bond that brings this diverse group together: their love for the city and PSG," said Sen Sugano, Chief Brand Officer of GOAT Group.
High-Fashion Soccer Club Collabs
PSG Partners with GOAT to :Launch 'People of Paris' Collection
Trend Themes
1. Luxury Sports Collaborations - Collaborations between high-fashion brands and sports teams are becoming increasingly popular, with opportunities for brands to leverage the prestige of both worlds.
2. Fashionable Athlete Endorsements - Athletes, particularly those with large social media followings, are increasingly sought after by fashion brands for collaborations and endorsements.
3. Hyper-localized Collections - Brands are creating collections that celebrate specific local communities and cultures, providing opportunities for collaboration with local teams and icons.
Industry Implications
1. Fashion - Fashion brands can leverage athlete partnerships through collaborations and endorsements to appeal to a wider audience and increase brand prestige.
2. Sports - Sports teams can collaborate with luxury brands to create exclusive merchandise and generate additional revenue streams.
3. Ecommerce - Luxury resellers such as GOAT can create hyper-localized collections that appeal to specific markets, driving sales and brand loyalty.