The Pennyblack Fall/Winter 2014/2015 collection has been displayed via a chic schoolgirl lens. Models Ine Neefs, Marine Deleeuw, Maria Loks and Josephine Skriver sported a series of white high rise collars, each one mimicking the looks of the classic schoolgirl.
The collegiate feel of these Pennyblack advertisements resonate with the season that the label is current catering to. As many young women are returning to school come Fall 2014, it follows that the Italian label chose to focus its attention upon houndstooth patterns, plaid zip up jackets, ankle socks and simplistic trousers.
At the same time, this Pennyblack set deviates from the norm as the women also sported a series of animal prints. In this way, the brand is reinterpreting the iconic style.
Remixed Schoolgirl Campaigns
The Pennyblack Fall/Winter 2014/2015 Advertisements Are Collegiate
Trend Themes
1. Collegiate Fashion - There is an opportunity for fashion brands to feature college-inspired clothing and accessories in their campaigns.
2. Revamped Classics - There is an opportunity for fashion brands to reinterpret classic styles with contemporary elements.
3. Mixed Prints - There is an opportunity for fashion brands to mix various prints and textures to create unique and eye-catching designs.
Industry Implications
1. Fashion - Fashion brands can take inspiration from collegiate style and reinterpret classic looks with a modern twist.
2. Advertising - Advertising firms can explore themes of nostalgia and individuality in their campaigns inspired by college fashion.
3. Retail - Retailers can stock up on collegiate-inspired clothing and accessories to cater to the back-to-school season.