Advertising the benefits of being able to listen to your favorite stories no matter where you are or what you are up to, the Penguin Audiobooks campaign literally incorporates stories and narrative into common, everyday activities.
No matter how hectic your schedule is, you can still get some reading done when you use audiobooks, even if you are busy getting your fingers sticky while cooking in the kitchen. For those people who barely have a spare moment to take a shower while getting ready for work in the morning as well as those people who have plenty of time to do all sorts of leisurely pursuits, listening to books allows you to accomplish two tasks at once.
The Penguin Audiobooks campaign shows how reading makes daily life much more interesting.
Literal Literary Life Campaigns
Penguin Audiobooks Ads Make Everyday Activities More Adventurous
Trend Themes
1. Everyday Adventures - The Penguin Audiobooks campaign shows that stories and narratives can be incorporated into everyday activities to make them more adventurous.
2. Multi-tasking Reading - Audiobooks offer the opportunity to enjoy books while accomplishing other tasks, making busy schedules more manageable.
3. Incorporating Literature - Incorporating literature into daily activities through advertising provides a unique perspective on the value of storytelling in our lives.
Industry Implications
1. Publishing - The publishing industry can explore new ways to market and sell audiobooks to consumers to make story listening accessible in everyday life.
2. Mobile Technology - Innovative mobile technology companies can embrace the audiobook trend and create new products that make consuming stories more convenient and accessible on-the-go.
3. Marketing & Advertising - Marketers and advertisers can explore new ways to incorporate storytelling into campaigns to engage consumers and promote products in a unique way.