The Peloton iOS app now has Chromecast support, which enables users to stream workouts on larger TV screens in their homes. The new Chromecast support came through an update to the Peloton iOS app, as the feature used to be exclusive to Android users. In order to stream to Chromecast, users can select the icon to sync their video to a different screen.
The update is in line with the company's current direction, which is to make its videos easier to play on larger screens. Last year the company launched an app for Fire TV, which was predominantly for resistance work, as well as yoga. Peloton may be able to bring more people to the platform if they can access content on various devices.
TV-Integrated Fitness Apps
The Peloton iOS App Was Updated to Add Support for Chromecast
Trend Themes
1. Streaming Fitness Workouts - Opportunity for fitness app companies to incorporate streaming capabilities to allow users to enjoy workouts on larger screens.
2. Cross-platform Integration - Opportunity for app developers to create seamless experiences across different devices, such as streaming workouts from smartphones to TV screens.
3. Expanding Accessible Content - Opportunity for fitness app providers to expand content availability on different platforms, attracting a wider user base.
Industry Implications
1. Fitness Apps - Opportunity for fitness app companies to enhance their offerings with TV integration, providing users with a more immersive workout experience.
2. Streaming Services - Opportunity for streaming service providers to explore partnerships with fitness app companies to expand their content library and cater to fitness enthusiasts.
3. Smart TV Manufacturers - Opportunity for smart TV manufacturers to collaborate with fitness app developers to provide built-in integration and improve the fitness experience for users.