So who are the experts on certain topics online? The latest social media website Peer Index was created precisely to answer that question. Through the use of Twitter, you can find out who's starting specific topics and who the experts on those topics are. Whether it's suggestions for coffee shops in Paris, the best guitar pedals, or indie rock music, the site will try to help you find these trending ideas and the leading experts whose opinions are valued by their online peers. People can sign up on the site and create a profile that'll tell them how much people value their opinions and their online social capital in which they can compare themselves with others.
With sites such as AnyBodyOutThere and Tweet Psych, it's clear that hashtags on Twitter aren't enough to look for opinions on trending topics anymore. The constant need to find people to converse with on certain topics has taken over chat applications such as MSN. It's clear that social media will likely dominate almost all forms of communications in the future.
Social Profiling Sites
Peer Index Measures Your Online Social Capital
Trend Themes
1. Online Social Experts - The trend of identifying experts on specific topics through social media platforms like Peer Index presents opportunities for businesses to connect with and leverage the knowledge of these experts.
2. Measuring Online Social Capital - The trend of using platforms like Peer Index to measure online social capital provides businesses with the opportunity to identify and engage with individuals who hold significant influence in their respective online communities.
3. Rise of Social Media Communication - The trend towards social media dominating communication channels indicates a disruptive innovation opportunity for businesses to adapt their communication strategies and leverage social media platforms for customer engagement.
Industry Implications
1. Influencer Marketing - The trend of identifying online social experts presents an industry opportunity for influencer marketing agencies to connect brands with influential individuals and thought leaders.
2. Social Media Analytics - The trend of measuring online social capital creates opportunities for social media analytics companies to provide businesses with data-driven insights on influential users and their impact.
3. Digital Communication Tools - The rise of social media communication signifies a disruptive innovation opportunity for companies in the digital communication tools industry to develop platforms or services that facilitate seamless integration and management of multiple social media channels.