Merit Functional Foods has claimed that its new pea protein ingredient dubbed ‘Peazazz C’ is a smoother, less chunky alternative to other plant-based protein options, even in higher concentrations. The company also claims that ‘Peazazz’ can be used in other protein formats, including protein bars, dairy alternatives, and ready-to-mix protein powders.
The alternative is supposed to "support low sodium claims in high-protein applications," and offers consumers a healthier choice when selecting plant proteins. The company hopes that ‘Peazazz C’ can provide a solution to the problem of grittiness in ready-to-drink plant beverages.
Merit Functional Foods also claims that it has an advantage in the plant-based protein industry due to its chain of suppliers being in close proximity to each other. For more information on 'Peazazz C,' consumers can visit Merit's website.
Grit-Free Pea Protein Sources
Merit Functional Foods Introduces 'Peazazz C' Plant-Based Protein
Trend Themes
1. Smooth Plant-based Proteins - Merit Functional Foods' 'Peazazz C' offers a smoother option for plant-based protein products, providing a disruptive opportunity for companies looking to improve texture and quality.
2. Low Sodium High-protein Alternatives - The use of 'Peazazz C' in high-protein applications can support low sodium claims, creating a disruptive opportunity for companies to offer healthier options to consumers.
3. Grit-free Ready-to-drink Plant Beverages - 'Peazazz C' offers a solution to the problem of grittiness in ready-to-drink plant beverages, creating an opportunity for companies to improve the quality of their plant-based products.
Industry Implications
1. Plant-based Protein - Merit Functional Foods' introduction of 'Peazazz C' offers a disruptive potential in the plant-based protein industry, providing a smoother, healthier, and grit-free alternative to traditional plant-based proteins.
2. Protein Bars and Powders - The versatility of 'Peazazz C' in other protein formats, including protein bars and powders, presents a disruptive opportunity for companies to create grit-free and healthier protein products.
3. Dairy Alternatives - 'Peazazz C' can be used in dairy alternatives, providing a disruptive opportunity for companies looking to create smoother and healthier plant-based milk and cheese alternatives.