Orange is the new black… apparently. We've seen Lindsay Lohan tout her new spray-on tan lotion, magazines feature a Lady Gaga more orange than a clown fish and with the Donatella Versaces of the world, may the Oompa Loompas rejoice.
As Martha would say "It’s a good thing." Unfortunately, for celebrities such as The Donald, it’s not a good thing when your skin tone is held in comparison to one of, notorious mobster, John Gotti’s grandsons.
Orange Skin
Celebrity Shades of Pumpkin Make for Major Peau Faux Pas
Trend Themes
1. Celebrity Tan - Disruptive innovation opportunity: Develop new spray-on tan lotions that provide a natural-looking tan without the orange undertones.
2. Skin Tone Comparison - Disruptive innovation opportunity: Create color-adjusting makeup products that prevent the unflattering comparison of skin tones.
3. Self-tanning Alternatives - Disruptive innovation opportunity: Invent new self-tanning methods or technologies that eliminate the risk of an unnatural orange tint.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Integrate color-correcting technology into makeup products to cater to consumers seeking natural-looking skin tones.
2. Beauty and Skincare - Disruptive innovation opportunity: Develop innovative skincare products that reduce the appearance of orange tans and promote even skin tones.
3. Spray-on Tan Solutions - Disruptive innovation opportunity: Create spray-on tan solutions with advanced formulas that deliver a flawless, streak-free tan.