All the proceeds from the U.S. sale of the Pearl Jam 'Amongst the Waves' song go to the Conservation International's Ocean Campaign. The organization strives to ensure a healthy environment by protecting the resources that we need to survive. Watch the video that features the overwhelming power of Mother Nature.
The Pearl Jam site offers a number of resources on how you can get involved and contact your elected officials.
Implications - There are a number of ways that musicians and actors try and raise awareness for environmental issues, but few ways are more effective than specialty songs or releases that serve a direct benefit to a specific organization. By listing the Conservation International Ocean Campaign as the sole beneficiary of this single's proceeds, Pearl Jam raises the CIOC's profile exponentially.
Eco Rocker Videos
The Pearl Jam 'Amongst the Waves' Song Strives for Preservation
Trend Themes
1. Socially Conscious Music - Musicians and artists using specialty songs or releases to raise awareness and support specific organizations.
2. Environmental Activism Through Entertainment - Using music and videos as powerful tools to advocate for environmental preservation.
3. Collaboration Between Nonprofits and Artists - Partnerships between musicians and organizations to promote environmental causes.
Industry Implications
1. Music Industry - Opportunities for musicians to leverage their platform and support environmental causes.
2. Nonprofit Industry - Nonprofit organizations can explore creative collaborations with artists to raise awareness and funds for their causes.
3. Entertainment Industry - Entertainment companies can foster partnerships with environmental organizations to create impactful content and initiatives.