Starbucks Japan has released a drink inspired by the summer season and dubbed it Peach on the Beach. The orange clad drink was shared over Instagram, with a photo that features the new beverage on a sandy beach, surrounded peaches.
According to the famed coffee chain, the sweet drink features small white peach pieces, peach juice, peach puree and peach sauce. The drink is topped with whipped cream, adding a balanced sweetness that is sure to satisfy anyone's sugar craving. Peach on the Beach is available for a limited time, and currently, the beverage is only available in Japan. Consumers can purchase the drink at select locations until August 31st.
Peach-Flavored Blended Beverages
Starbucks Japan Released a 'Peach on the Beach' Drink
Trend Themes
1. Peach-flavored Beverages - The rise of fruit-based beverages, especially those with unique flavor combinations, presents an opportunity for companies to innovate and experiment with new flavors and marketing strategies.
2. Limited Time Menu Items - Creating limited time menu items or seasonal offerings provides an opportunity for companies to drive traffic and increase sales by offering unique and exclusive products.
3. Social Media Marketing - Utilizing social media platforms to showcase limited time offerings, particularly those with visually-appealing aesthetics, can increase brand awareness and social media engagement among consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of creating limited time menu items and experimenting with unique flavor combinations to attract consumers and increase sales.
2. Tourism - The limited time availability of special menu items can serve as an enticing factor for tourists to visit specific locations and try these unique offerings.
3. Marketing and Advertising - The rise of social media marketing and visually-appealing limited time offerings presents an opportunity for marketing and advertising companies to increase their clientele and brand exposure.