Founded in Toronto and designed in Canada, Peace Collective gives back to the communities that need it most.
For every purchase, a portion of it goes towards a different cause Peace Collective supports, such as food insecurity, mental health research, and refugee aid. Its mission is to raise $1,000,000 by the year 2030.
Purchases from the HOME IS/fan collection provide three meals donated to a Canadian in need through the brand's partnered food banks. From the Self Collective collection, "a portion of the proceeds will go to CAMH in support of mental health. For every purchase from the Peace collection, it will go towards supporting the UNHCR Canada's efforts in protecting refugees who were forced to flee due to violence." For every mask purchased, Peace Collective will donate one to the SickKids Foundation as part of its 'Buy One Give One initiative.'
Peace Collective also works with artists, and those collaborated collections go towards a cause the artist support.
Consumers can purchase the apparel in-store or online.
Charitable Apparel Collective
Peace Collective is 'Apparel That Looks Good and Does Good'
Trend Themes
1. Charity-based Marketing - Businesses can implement a charity-based marketing model similar to Peace Collective to attract customers who prioritize social responsibility.
2. Collaboration with Artists - Businesses can collaborate with artists to create collections that promote a cause and attract socially conscious customers.
3. Buy One Give One Model - Businesses can implement a 'Buy One Give One' model, similar to Peace Collective's mask initiative, to make a positive impact on society while generating revenue.
Industry Implications
1. Fashion - The fashion industry can incorporate a charity-based marketing model to increase brand loyalty and attract socially conscious customers.
2. Art - The art industry can collaborate with brands to create collections that promote a cause and attract socially conscious customers.
3. Healthcare - The healthcare industry can implement a 'Buy One Give One' model for products like masks to donate to underprivileged communities and support their CSR efforts.