PATTERNITY + John Lewis crafted a collaborative collection surrounding both houseware products and fashion. London-based label PATTERNITY is run by Grace Winteringham and Anna Murray, both connoisseurs in pattern work. They use their talented vision for the craft in creating the captivating and intricate joint series with British retailer John Lewis. The PATTERNITY + John Lewis collection is comprised of pieces made up of monochromatic geometric patterns.
The widely expansive range offers things such as parkas, dresses, leggings, sweaters, pillows, bedding, bathroom accessories, towels, rugs, candles, and incense. Anna Murray of PATTERNITY explains that the collaboration is meant to commemorate the power of patterns and how it is incorporated into our day-to-day lives. She encourages the public to consider pattern in a more in depth perspective.
Graphic Lifestyle Collections
The PATTERNITY + John Lewis Collection Explores Geometric Designs
Trend Themes
1. Geometric Lifestyle - Disruptive innovation opportunity: Create a line of home decor and fashion products that feature unique and bold geometric designs, appealing to contemporary consumers.
2. Collaborative Design - Disruptive innovation opportunity: Foster partnerships between fashion labels and retailers to create exclusive collections that combine artistic vision with consumer demand.
3. Pattern Appreciation - Disruptive innovation opportunity: Develop educational initiatives or events that promote a deeper understanding and appreciation for patterns in various aspects of life.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore collaborations between fashion designers and retailers to introduce unique collections that showcase innovative patterns and designs.
2. Home Decor - Disruptive innovation opportunity: Launch a line of home decor products that incorporate captivating geometric patterns, offering customers a fresh and stylish option to enhance their living spaces.
3. Art and Culture - Disruptive innovation opportunity: Organize exhibitions or events that bring together artists, designers, and the public to celebrate and learn about the impact of patterns in art and culture.