Furniture superstore and delicious food seller IKEA is now experimenting with fashion retail, as it tapped British tailor William Hunt for an exclusive collection of patterned suits that are designed to match its bedspreads and curtains, in order to make consumers "feel at home anywhere."
The beautifully handcrafted formal apparel is made out of IKEA textiles—SOFIA, ROSENRIPS, NEDJA and KUNGSLILJA—all used for the furniture giant's products. The three-piece patterned suits definitely make a statement and can be indicative of how one chooses to furnish their home. The endeavor focuses on bringing comfort to people in and outside of the house, allowing them to wear their patterned suits or, better yet, their "identity as a couch potato loud and proud."
Bedspread-Matching Patterned Suits
IKEA Made Fashion-Forward, Comfortable Styles with William Hunt
Trend Themes
1. Furniture-inspired Apparel - There is an opportunity for fashion brands to incorporate furniture textiles or designs into their clothing.
2. Home Comfort Clothing - Companies can create clothing that is designed to give people the comfort of being at home while on the go.
3. Matching Fashion and Home Decor - There is potential for furniture and fashion brands to collaborate and create matching collections for both home decor and apparel.
Industry Implications
1. Fashion - Fashion retailers can benefit from experimenting with furniture textiles and designs in their clothing.
2. Furniture - Furniture brands can explore collaborations with fashion retailers to create matching collections for home decor and apparel.
3. Interior Design - Interior design companies can offer consulting services to help consumers create a cohesive look between their home decor and wardrobe.