Etro has replaced simple designs with cubist-futurist prints and patterns that evoke the geometric abstracts of Malevich or the tribal patterns of primitive cultures. Rectangles, squares, and polka dots intertwine, multiply, mingle, and overlap in a symphony of neo-geo prints that even blend different textures and consistencies: opaque, glossy, metallic, plasticized. This dark, shadowy palette with touches of brilliant color such as saffron yellow, emerald green, amethyst purple and striking rust creates a striking and utterly enchanting look â€" inimitable charm. These are the trendy characteristics of the Fall/Winter Etro Collection; this Italian Brand is a fashion icon for chic people who like to wear unique stylish trends.
The simplicity of Art Deco and Suprematism returns to set the stage for fashion with style's that are reminiscent of Paris in the 1920's. This collection is an ode to mysterious, risqué femininity: full of allusions and references to artistic movements.
Patterned is the New Plain
Etro's 2007 Fall / Winter Collection
Trend Themes
1. Cubist-futurist Prints - Disruptive innovation opportunity: Explore the use of cubist-futurist prints in other industries such as interior design or graphic design.
2. Neo-geo Prints - Disruptive innovation opportunity: Develop new printing techniques that can create intricate and multi-textured neo-geo prints on various materials like ceramics or textiles.
3. Dark Shadowy Palette - Disruptive innovation opportunity: Apply the dark and shadowy palette with touches of brilliant color to create unique visual experiences in areas like advertising campaigns or virtual reality worlds.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate the use of patterned prints and unique textures into mainstream fashion to create bold and distinctive looks.
2. Interior Design - Disruptive innovation opportunity: Experiment with patterned prints and overlapping designs to create visually striking interior spaces that challenge traditional design norms.
3. Graphic Design - Disruptive innovation opportunity: Incorporate neo-geo prints and intricate patterns into graphic design projects to add depth and complexity to visual communication.